Till recently, Genelia has been endorsing the brand. After her marriage with long-time boyfriend Riteish Deshmukh, the soft drink major Coca Cola has decided to replace her with another beauty who can pull it off, instead of renewing the agreement. Finally, the company has roped in Tamannaah as their new brand ambassador.
“I’m very selective, when it comes to endorsing a product or a brand. I prefer the brands which suit my image and age. This is a good opportunity to stay in touch with my fans,” said Tamannaah, when quizzed about the deal.
For a six day call sheet per year, Tamannaah will be paid a staggering Rs 60 lakhs. Depending on the requirements, the company will use the services of actress during this period either for promotions or for photoshoots of the brand. With this deal, Tamannaah has entered into the list of Top League brand ambassadors. Looks like, She is already enjoying the fruits of ‘Racha’ success.